About Spider SEM
Paul Crocker has an expertise in search engine marketing programs including natural optimization and paid search advertising. He has had much success growing paid search advertising programs for both small and large companies. He has improved natural rankings for a number of websites using a proven search optimization process. Paul has over 10 years of direct marketing experience in both online and offline channels with companies such as General Motors, Carlson Marketing, CitiGroup, Intuit (QuickBooks) and America Online.
Paul received a BA in Marketing from Vanguard University in 1998 and an MS in Integrated Marketing Communications with a focus in Direct, Database and E-commerce from Northwestern University in 2001.
